The Internet of Things!

We are living in a tech-savvy decade, where smartphones are now a part of society, talking to “Alexa” in finding a solution, drones capturing photos from an aerial view,  and much more!

Currently, marketers are able to receive a demographic and a psychographic based on cell-towers, global satellites, and empirical data. Now, innovators are working to collect marketing behavior by the things you touch, including FitBits, Google Glasses, even your stove, and refrigerators!

This newsletter will dive into how marketers will be able to measure demographics and marketing behavior through new tools and how “The Internet of Things” is the next revolution in the relationship between brands and consumers.

 


 

What is “The Internet of Things?”

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The Internet of Things is is the inter-networking of physical devices, vehicles (also referred to as “connected devices” and “smart devices”), buildings, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data.
For example, innovators have created new ways to make grocery shopping easier for consumers. Electronic grocery lists are installed in newer refrigerators. When you enter an item on your list, it then transfers to the internet and analyzes what specific brand you are buying, how long you should keep your food/drink items, and where to find the best-priced brand of your choice.
More and more companies are hopping onto the Internet of Things, where market research can be utilized at a consumers finger tips.

Marketing & The Internet of Things!
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Marketing professionals are able to study relationships between a brand and a consumer. Currently, we can study these behaviors by studying keywords customers are using through search engines, what web pages they are visiting, and which emails they are clicking.

Each year, technology develops further into how buyers personalize with a brand. Consumers will want to personalize their experience where interactions and easy and meaningful to them.

There are an estimated 1.9 billion connected devices today and will grow to 9 billion by next year. Experts believe that there will be more connected devices than users by 2020.

With the Internet of Things growing, companies will be able to collect consumer data and determine the appropriate communication channels that are most effective with each customer.

 


 

How Businesses Utilize the IoT’s

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Some businesses today are starting the revolution of the Internet of Things. Amazon is taking flight with “Alexa” and Google “Home” is jumping onboard as well.

How does the IoT utilize and impact a business?

Here’s how –

  • Data – Businesses will have access to more data than before. Consumers can now interact in new ways with the IoT’s. Smart devices will track and record patterns of consumer behavior. Organizations can learn more from buyers, making intelligent product recommendations and customizing searches in new, innovative ways.
  • Inventory Tracking and Management – If you are a business that relies on warehousing, manufacturing, or storage, you probably use remote scanners to keep track of your inventory. In the future of the IoT’s, smart devices should be able to keep tabs on inventory changes completely automatically.
  • Speed & Accessibility – Since consumers will access new forms of research and purchasing, the buying cycle will diminish in length. Buyers will be able to find and order exactly the product they are looking for and the demand for delivery will be faster.
  • Efficiency and Productivity – Businesses will get more done in less time. The latest and greatest IoT developments will likely allow managers and workers to accomplish large-scale tasks faster and with greater precision, including data analysis and management.
  • New Consumer Needs – Buyers want things they didn’t know they wanted before, and they’ll expect more out of every new purchase they make. Consumers will also demand more integration, more efficient tools, and accessories that make their new smart home-enabled lives smoother and more efficient.
  • New Staffing Needs – You’ll need experts in IoT technology if you’re going to be successful in integrating these devices into your current procedures, and data analysts if you want to make the best use of the data. These are highly skilled positions but will serve to ensure you get the most out of your new investments.

 

Source – DeMers, J. (2017, January 11). 7 Ways The Internet Of Things Will Change Businesses In 2017. Retrieved from https://www.forbes.com/sites/jaysondemers/2017/01/11/7-ways-the-internet-of-things-will-change-businesses-in-2017/2/#391ee37f1ab0

 

Wearable Devices and Smart Appliances

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The Internet of Things is quickly adapting to today’s modern technology.

Let’s look at the learning thermostat, Nest. By connecting a thermostat with any laptop, tablet or phone, the Nest learning thermostat can help program straight from the WiFi-enabled device. And to protect information on the cloud, Nest uses a 128-key encryption system, blending security with customer experience.

Another IoT example would be the Fitbit. These wearable devices track your physical activities, including steps walked, sleep quality, stairs climbed, and more.

With these type of devices, marketing professionals can analyze how consumers behave. When a buyer is acting upon the device, it is integrated into data and then processed for analysis.

The IoT’s era is just beginning to expand. Stoves, Televisions, Kindles, and Car’s will soon be collecting consumer data by how they interact with a certain product through the internet.


 

Visit Pearl Marketing & Design for all your marketing needs! 

Press Release – “Pearl Marketing and Design Owner, Amanda Schneck, Wins 95.7 WZID’s 20 Oustanding Women Award”

FOR IMMEDIATE RELEASE

[Nashua, NH] – Pearl Marketing and Design is happy to announce that owner, Amanda Schneck, has received the 20 Outstanding Women Award from radio station, WZID (95.7 FM).

“I am honored to receive this amazing accolade,” says Amanda. “I am thankful to be surrounded by hardworking colleagues here at Pearl Marketing & Design and could not have received this award without their support.”

About Amanda –

Amanda Schneck is the owner of Pearl Marketing & Design, LLC. She currently holds an M.S. in Marketing, an MBA in International Business/Marketing, a degree in Graphic Design as well as 14 years of professional experience in marketing. As the owner of Pearl Marketing & Design, she is in charge of overseeing the social media marketing efforts, which include design, implemented and analysis of marketing initiatives. She is in charge of working directly with clients to manage the campaign completion from start to finish.

About the Award –

The 95.7 WZID 20 Outstanding Women Contes (referred to herein as the “Contest”), is conducted by Saga Communications of New England, LLC, licensee of Radio Station WZID, FM 95.7, Manchester, New Hampshire, dba “WZID” (collectively referred to herein as “WZID”). This contest is also sponsored by Hannaford.

A panel of judges from WZID, Hannaford and other prominent businesses review all entries and choose 20 Outstanding Women. Women who have been most outstanding in their communities, with their families, or at work will be chosen, based on the quality of each entry.

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Amanda Schneck, Owner of Pearl Marketing and Design, LLC

 

Contact –

Amanda Schenck

Owner, Pearl Marketing & Design

Info@pearlmarketingdesign.com

603-732-9070

Press Release – “Pearl Marketing & Design produces PSA for Nashua Safe Stations Program.”

FOR IMMEDIATE RELEASE

[Nashua, NH] – Pearl Marketing & Design, with the partnership of United Way of Greater Nashua, recently produced a PSA promoting the new “Nashua Safe Stations” program.

“Nashua Safe Stations” is a program for people who are suffering from substance abuse and need assistance to seek treatment. A person can visit any Nashua Fire Station and will be medically evaluated. Once the evaluation is complete, they will meet with a licensed professional to assess proper treatment options. This will include medical detox, medication assisted treatment, intensive outpatient groups, and residential services.

We are very grateful to the coalition which has put Safe Stations in place and is already seeing positive results in our community,” says Mike Apfelberg, President of the United Way of Greater Nashua.”We are also very thankful to Amanda Schneck and her team at Pearl Marketing and Design for stepping up to produce this tremendous PSA.”

The program is also in partnership with the City of Nashua, American Medical Response, and the Partnership for Successful Living.

Nashua NH Firehouse Safe Stations from Pearl Marketing & Design, LLC on Vimeo.

Nashua Telegraph -New PSA spotlights “Nashua Safe Stations”

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Contact –

Amanda Schneck, Owner of Pearl Marketing & Design, LLC

Info@pearlmarketingdesign.com

603-732-9070

Why Hire A Marketing Company

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Marketing, specifically digital marketing, now plays an increasingly crucial role in business success and longevity. Businesses are finding that consumers have such an insatiable appetite for online interaction and information that they can hardly keep up with the demand. Additionally, consumer behaviors are constantly changing, requiring businesses to quickly adapt or risk losing their customers or audience. Many companies choose to DIY (do-it-yourself), while some will hire full-time or part-time marketing employees in-house. Both of these options can be costly, the former in terms of opportunity cost, and the latter in terms of overall payroll cost (salary + benefits). As more business continues to be conducted online, there is an increasing trend towards retaining an outside marketing agency to manage a business’ entire marketing process, including website development, social media, search engine optimization, graphic design, branding, and more.

As your business grows, you’ll eventually need to think about how marketing will be handled. It can be a tough and often confusing decision whether to hire an agency or to do it in-house. Here are 8 reasons why hiring a marketing agency is advantageous to the more traditional in-house model:

 

1) You don’t need to on-board, train, and manage an agency

One of the most time-consuming aspects of hiring a new employee is the process of bringing them into your company and having them understand their role. Some businesses spend months on the training process alone. Even after all that is done, you’ll still need to spend time managing the employee and making sure they stay on task. If the employee leaves, you’ve got to start all over again! With an agency, it’s a dreamstime_l_29231249
contractual and performance-based relationship. There is no on-boarding, training, or managing to deal with on your end (they won’t even take up any office space) because that is handled internally by the agency’s management team. If you are a DIYer, how many hours do you spend per week on marketing? Hiring a marketing agency frees you up to focus on opportunities that make money for your business.

 

2) You’ll save a lot of money

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One of the first questions business owners ask when trying to determine whether to hire an agency or an in-house team is, “What’s the price difference?” You might be surprised to he
ar that an agency, overtime, will be much less expensive. Here’s how:

 

  • You won’t need to pay payroll taxes since they are an independent contractor.
  • You won’t need to pay benefits/healthcare costs.
  • You won’t have to pay for any of the expensive tools that are needed to properly run and track a marketing campaign.

If you’re thinking that those are just minor expenses, you will also want to take into account that to get the experience and expertise of an agency you would need to hire talented and experienced employees. Here’s     the average salaries for key marketing roles…

 

3) You’ll have access to a team of experts

Right now, the job market is doing very well. That’s great news for those looking for
a job but not-so-great news for those who are hiring. Group of Multiethnic Cheerful Designers with Speech Bubbles
Why? Competition is fierce and get to back it up. However, if you decide to hire an agency, you won’t just have access to one expert, you’ll have access to a team of experts. The number one benefit to hiring a marketing agency is that they have worked on similar campaigns in the past. This means they know what works and what doesn’t especially if they work with clients in the same industry as yours.companies are willing to pay big bucks to retain top talent. If you’re looking to hire an expert to manage your marketing campaigns, you’ll need the bud

 

4) Experience Creating and Executing Marketing Strategies

pearl-cloud-take-two-copyFrom HubSpot, “If you suddenly experience an increase in website traffic, phone calls, or new leads, do you know where they’re coming from? If not, you’re likely wasting your time on ineffective marketing strategies and squandering potential opportunities for even greater success. How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a marketing agency answer it for you.”

 

5) Agencies Help Your Company Grow

From Matrix Marketing Group, “When the economy tightens, companies tend to cut costs. Marketing is often the first to go because they are seen as a “discretionary” expense. And when times are good, marketing often gets more funding. It’s contractarian to the objective of the CEO responsibilities. But reducing and expanding the marketing budget isdreamstime_xl_35150064 expensive. In the short-term, reducing or canceling marketing activities incurs cost. In the long-term, costs associated with attrition, staffing and erosion of knowledge base are more expensive. Under a traditional in-house operation, the only way you can increase the output of your marketing team is to hire more employees. Agencies already have cross-functional professionals on the core team that have been senior management with some of the top agencies, design firms or companies in the world.”


6) Outside help means an outside perspective

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One of the scariest things a business can say is, “We’ve always done it that way.” That phrase leads to surefire stagnation if not complete decay. Whether it’s adopting social media as a viable strategy or rewriting website content, having someone not so engrained in your day-to-day can provide fresh perspectives.


7) They know the latest technologies

dreamstime_xl_25612150The agencies’ jobs are to stay abreast of the next big things, be they mobile apps, social networks, or distribution channels. Just two years ago, who would have thought that a disappearing photo sharing network would be the next big thing in business (Snapchat, obviously). How will you engage with your audience if you’re knee deep in payroll, taxes, human resources, and distribution activities? Hire a marketing agency.


8) Dedicated team at Pearl Marketing & Designpmd-superman-no-backgrounf

Pearl Marketing & Design provides you with a specialized, dedicated team of  marketing professionals who work collectively to manage your company’s brand and marketing strategies. Having a “go-to” team ensures that the project timelines and business objectives outlined in the marketing contract are met to your satisfaction.

 

Contact Pearl Marketing & Design today to learn how our marketing services can help your business improve performance. Contact us at (603) 732-9070 or info@pearlmarketingdesign.com. Visit us online at www.pearlmarketingdesign.com.

 

 #marketing #marketingcompanies #socialmediamarketing #whyhireamarketingcompany #savemoneyonmarketing

 Graph source: https://media.licdn.com/mpr/mpr/p/5/005/008/228/301f8b8.jpg

Marketing Trends for 2017

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With the New Year quickly approaching it’s time for your company to lay out its marketing strategy for 2017. Visibility is one aspect of marketing that will not change, regardless of the year. Business owners are looking for ways to keep customers focused on their brand, create conversations around their brand and increase conversions. Below are 6 key marketing trends that your company should look to follow and employ in order to cut through the “noise” and position your brand atop the competition.

 

  1. Personalization

A form of targeted marketing, personalized marketing entails creating “personalized” messages of interest to individual consumers. For example, have you ever noticed when you are conducting a Google search and it quickly fills the information that you are searching for before you’ve fully typed it out? Or do you see personal advertisements of interest to you when you are scrolling on Facebook? These are examples of automated personalized marketing strategies that utilize special software that understands your interests and crafts individual messages or brand placements. By offering consumers products they are interested in, businesses are far more likely to convert online visits to sales.  (infographic: http://www.adweek.com/socialtimes/personalization-is-a-big-challenge-for-digital-marketers-infographic/631517

Email us to inquire about a personalization strategy for your business.

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  1. Video/Live Video

Video Marketing is the fastest growing online trend.  Cisco predicts that by 2019, online video will account for 80% of the world’s Internet traffic! The demand for video is so high that YouTube has become the 2nd largest search engine (behind Google), bigger than Bing, Yahoo, Ask and AOL…combined!! Although social media posts on Facebook and Twitter are key to communicating with your customers, video marketing is grabbing the attention of many people. As more video content becomes available, consumers will begin to look for quality content and attractive video productions. Also, as consumers are spending increasing time on mobile devices, video should be made to be compatible. Technology is projected to evolve to where video marketing will replace traditional text marketing such as blogging or white papers. Finally, video marketing has now become interactive through live video.  Live video is opening up the opportunity for brands to communicate with customers in real time. Here is a fun video project we produced that went viral

Click here to view project

 

  1. Wearable Devices

Wearable devices are not something new to us.  We have been hearing about the Apple Watch and Fitbit, however wearable devices, albeit going by different names, have existed for decades.  From Walkmans to Pagers, people have been using wearable technology for years.  The difference in 2016 is that wearable devices are now backed by the Internet of Things (IoT) and have communication capabilities, along with screen technology, that allows for the distribution of messages and dissemination of content.

IoT is THE major next evolution in the relationship between brands and consumers. Through the use of machine to machine (MTM) technology (a.k.a. smart devices), brands are now able to deliver relevant and meaningful messages in real-time to consumers, while consumers are provided with on-demand access to the products and services that they want and need.  As brands aggregate and analyze patterns in individual consumer behaviors, they are better able to offer products and services that meet the needs of consumers.  Brands can use this intelligence to further engage loyal customers, and combined with market and empirical data, they are able to design strategic messages that promote changes in consumer behaviors.  With access to individual consumer data and the technical means to directly communicate customized messages, IoT will enable brands to develop personal relationships with consumers and influence how they feel about their brands.

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  1. Infographics Content

If you haven’t caught on to a consistent trend here, it’s that consumers’ average attention span is shortening.  Therefore, when you need to really grab your targeted audiences’ attention, consider presenting the material on an Infographic.  This visualization tool is an innovative way of displaying content that can attract the attention of your targeted audience and can be easily understood by them.  Instead of telling them your story through words, present your message using visual tools with innovative design elements that will truly give your audience an awesome visual experience.  Here is an example of one of the info graphics we have designed:

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  1. Visual Storytelling

If a picture is worth a thousand words, then virtual reality must be worth a million!  The key to visual storytelling is providing a user with the sense of being immersed in a virtual visual environment regardless of their physical location.  360-degree cameras provide the videographer with the opportunity to catch everything around them at the same time.  The user can then view 360-degrees of a picture by moving their mobile device or computer mouse. Click on this link to see a sample of a 360-degree video that we filmed on a radio interview with Ms. New Hampshire.

Click here to view video

 

  1. Betting Reporting/Analytic Tools

We spend a significant amount of time focused on site metrics and web analytics reports in order to see how our sites are performing and engaging with customers.  You may have even heard of the term “visitors” instead of users or customers.  Software analytic tools can track how many people are visiting your website, exactly who is engaged on social media, and what keywords help your website to show up in searches. This information can be used to better understand what marketing strategies are working.  There are many analytic and reporting tools out there, some that work and some that do not.  It is important to make sure that you work with a company that understands reporting and analytics tools.

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Video Marketing Is Important To Your Marketing Strategy

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Video marketing is important to your marketing strategy

How important is creating online video when planning your marketing campaigns and brand strategy? Consider these three trends:

  1. By 2019, 80% of all internet traffic will be video[1]
  2. A 2014 survey of 1,046 consumers aged 18-54 who have shopped online found that 53% (+/-3.3%) of Americans said that a YouTube video influenced their decision to purchase a product at least once in their life[2]
  3. Considering that YouTube is viewed by more 18 to 49 year olds than any cable network[3], there is potential to influence hundreds of millions of people in the US and throughout the world into purchasing your product or service[4]

Why are videos so influential?

  • video information is processed quicker by the brain than text information
  • video shows personality in a way that text cannot
  • video boosts search engine optimization
  • video demonstrations on a product or checkout page leads to higher product order values and conversions

Having video on your website boosts Search Engine Optimization and improves its ranking on Google Search. Furthermore, video can create an emotional bond with your audience as humans naturally connect with video and process visual data faster than reading text[5]. For consumers who won’t read long descriptions, videos effectively increase the understanding of your product or service and influence consumers purchasing decisions. It is reported that 90% of users say that viewing a video about a product is helpful in their decision-making process5. At Pearl Marketing & Design, we see an increase in likes/shares on our customers social media pages and increased customer engagement and comments when we post a video to their website and social networks. For companies that do email marketing, our customers find double the click-through rates by adding a video to their email marketing strategy.

The “how to’s” of making a video

Every business dreams of its video going viral. Often times a video that is unconventional, funny or witty has a high chance of going viral. Certain emotions such as awe, surprise, joy, humor and courage help your video to go viral as well. A viral video will drive visitors to your website, increase likes on social networks, and expand your “followers”. Here are a few simple tips for creating video content:

  • Know your target audience – as the intention of a video is to gain an interested audience, take some time to research the interests and behaviors of your target audience
  • Craft your message – communicate your intended message clearly by staying on point, minimizing “um”s, and keeping your eyes on the camera at all times
  • Have fun with it – remember, this video is showcasing your company’s personality to the world, so you want to exude confidence, high energy, and creativity
  • Keep it relatively short – The average attention span of someone is approximately 8.25 seconds. That is why we see some commercials have gone from 1 minute long to 15 seconds or 30 seconds long. People tend to absorb content quickly during shorter commercials and lose interest when exposed to longer content.
  • Posting – post your video on your website, preferred social media platforms (including YouTube), and place in email newsletters and blogs. Be sure to add “tags” in order to attract the appropriate audiences. And then “boost” your post.
  • Hire a professional – although we have all seen amateur videos go viral, oftentimes their popularity comes as a surprise. Think of a video as your “virtual store or office” and make sure it is representing your business in the manner in which you want your audience to perceive it.

Contact Pearl Marketing & Design today (info@pearlmarketingdesign.com or 603-732-9070) to schedule your next company video.  Our video team will work with you to create video content that expresses the personality of you and your brand. We have the most current camera technologies (a licensed drone, 360-degree camera, etc.) and software to record, edit, and create just about anything you would like. We will even edit self-made videos. Let us help you build customer relationships, tell your company’s story, and showcase your brand through a professional video.

You can see some of our recent videos by visiting our website at https://www.pearlmarketingdesign.com/portfolio.html

[1] Cisco Visual Networking Index: Forecast and Methodology, 2014–2019. Retrieved March 6, 2016, from http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next- generation-network/white_paper_c11-481360.pdf
[2] 53% Say a YouTube Video Influenced a Purchase at Least Once? (2013). Retrieved March 6, 2016, from http://www.reelseo.com/youtube-video-influenced-purchase/
[3] (n.d.). Retrieved March 6, 2016, from https://www.youtube.com/yt/press/statistics.html
[4] How Video Marketing Influences Your Customers’ Decisions [Infographic] – Vidyard. (n.d.). Retrieved March 6, 2016, from https://www.vidyard.com/blog/how-video-marketing-influences-your-customers-decisions-infographic/
[5] 50 Must-Know States About Video Marketing 2016, January 12, 2016. Retrieved March 6, 2016 from http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/