We just finished a new website for All Dunn Up! Contact Jen if you are looking for a new hair salon! #newwebsite
Press Release: Pearl Marketing & Design, LLC, located in downtown Nashua, NH, is pleased to announce that we are officially a certified Disadvantaged Business Enterprise (DBE) by the New Hampshire Department of Transportation and the United States Department of Transportation (US DOT).
Marketing, specifically digital marketing, now plays an increasingly crucial role in business success and longevity. Businesses are finding that consumers have such an insatiable appetite for online interaction and information that they can hardly keep up with the demand. Additionally, consumer behaviors are constantly changing, requiring businesses to quickly adapt or risk losing their customers or audience. Many companies choose to DIY (do-it-yourself), while some will hire full-time or part-time marketing employees in-house. Both of these options can be costly, the former in terms of opportunity cost, and the latter in terms of overall payroll cost (salary + benefits). As more business continues to be conducted online, there is an increasing trend towards retaining an outside marketing agency to manage a business’ entire marketing process, including website development, social media, search engine optimization, graphic design, branding, and more.
As your business grows, you’ll eventually need to think about how marketing will be handled. It can be a tough and often confusing decision whether to hire an agency or to do it in-house. Here are 8 reasons why hiring a marketing agency is advantageous to the more traditional in-house model:
1) You don’t need to on-board, train, and manage an agency
One of the most time-consuming aspects of hiring a new employee is the process of bringing them into your company and having them understand their role. Some businesses spend months on the training process alone. Even after all that is done, you’ll still need to spend time managing the employee and making sure they stay on task. If the employee leaves, you’ve got to start all over again! With an agency, it’s a
contractual and performance-based relationship. There is no on-boarding, training, or managing to deal with on your end (they won’t even take up any office space) because that is handled internally by the agency’s management team. If you are a DIYer, how many hours do you spend per week on marketing? Hiring a marketing agency frees you up to focus on opportunities that make money for your business.
2) You’ll save a lot of money
One of the first questions business owners ask when trying to determine whether to hire an agency or an in-house team is, “What’s the price difference?” You might be surprised to he
ar that an agency, overtime, will be much less expensive. Here’s how:
- You won’t need to pay payroll taxes since they are an independent contractor.
- You won’t need to pay benefits/healthcare costs.
- You won’t have to pay for any of the expensive tools that are needed to properly run and track a marketing campaign.
If you’re thinking that those are just minor expenses, you will also want to take into account that to get the experience and expertise of an agency you would need to hire talented and experienced employees. Here’s the average salaries for key marketing roles…
Marketing Manager-$120,000 per year
Social Media Manager-$50,000 per year
SEO Manager-$60,000 per year
3) You’ll have access to a team of experts
Right now, the job market is doing very well. That’s great news for those looking for
a job but not-so-great news for those who are hiring.
Why? Competition is fierce and get to back it up. However, if you decide to hire an agency, you won’t just have access to one expert, you’ll have access to a team of experts. The number one benefit to hiring a marketing agency is that they have worked on similar campaigns in the past. This means they know what works and what doesn’t especially if they work with clients in the same industry as yours.companies are willing to pay big bucks to retain top talent. If you’re looking to hire an expert to manage your marketing campaigns, you’ll need the bud
4) Experience Creating and Executing Marketing Strategies
From HubSpot, “If you suddenly experience an increase in website traffic, phone calls, or new leads, do you know where they’re coming from? If not, you’re likely wasting your time on ineffective marketing strategies and squandering potential opportunities for even greater success. How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a marketing agency answer it for you.”
5) Agencies Help Your Company Grow
From Matrix Marketing Group, “When the economy tightens, companies tend to cut costs. Marketing is often the first to go because they are seen as a “discretionary” expense. And when times are good, marketing often gets more funding. It’s contractarian to the objective of the CEO responsibilities. But reducing and expanding the marketing budget is expensive. In the short-term, reducing or canceling marketing activities incurs cost. In the long-term, costs associated with attrition, staffing and erosion of knowledge base are more expensive. Under a traditional in-house operation, the only way you can increase the output of your marketing team is to hire more employees. Agencies already have cross-functional professionals on the core team that have been senior management with some of the top agencies, design firms or companies in the world.”
6) Outside help means an outside perspective
One of the scariest things a business can say is, “We’ve always done it that way.” That phrase leads to surefire stagnation if not complete decay. Whether it’s adopting social media as a viable strategy or rewriting website content, having someone not so engrained in your day-to-day can provide fresh perspectives.
7) They know the latest technologies
The agencies’ jobs are to stay abreast of the next big things, be they mobile apps, social networks, or distribution channels. Just two years ago, who would have thought that a disappearing photo sharing network would be the next big thing in business (Snapchat, obviously). How will you engage with your audience if you’re knee deep in payroll, taxes, human resources, and distribution activities? Hire a marketing agency.
8) Dedicated team at Pearl Marketing & Design
Pearl Marketing & Design provides you with a specialized, dedicated team of marketing professionals who work collectively to manage your company’s brand and marketing strategies. Having a “go-to” team ensures that the project timelines and business objectives outlined in the marketing contract are met to your satisfaction.
Contact Pearl Marketing & Design today to learn how our marketing services can help your business improve performance. Contact us at (603) 732-9070 or firstname.lastname@example.org. Visit us online at www.pearlmarketingdesign.com.
#marketing #marketingcompanies #socialmediamarketing #whyhireamarketingcompany #savemoneyonmarketing
Graph source: https://media.licdn.com/mpr/mpr/p/5/005/008/228/301f8b8.jpg
Sign up for this FREE seminar on Google and Search Rankings on Thursday March 5, 2017. Lunch provided! Register: http://ow.ly/eLKA307GtwI
With the New Year quickly approaching it’s time for your company to lay out its marketing strategy for 2017. Visibility is one aspect of marketing that will not change, regardless of the year. Business owners are looking for ways to keep customers focused on their brand, create conversations around their brand and increase conversions. Below are 6 key marketing trends that your company should look to follow and employ in order to cut through the “noise” and position your brand atop the competition.
A form of targeted marketing, personalized marketing entails creating “personalized” messages of interest to individual consumers. For example, have you ever noticed when you are conducting a Google search and it quickly fills the information that you are searching for before you’ve fully typed it out? Or do you see personal advertisements of interest to you when you are scrolling on Facebook? These are examples of automated personalized marketing strategies that utilize special software that understands your interests and crafts individual messages or brand placements. By offering consumers products they are interested in, businesses are far more likely to convert online visits to sales. (infographic: http://www.adweek.com/socialtimes/personalization-is-a-big-challenge-for-digital-marketers-infographic/631517
Email us to inquire about a personalization strategy for your business.
Video Marketing is the fastest growing online trend. Cisco predicts that by 2019, online video will account for 80% of the world’s Internet traffic! The demand for video is so high that YouTube has become the 2nd largest search engine (behind Google), bigger than Bing, Yahoo, Ask and AOL…combined!! Although social media posts on Facebook and Twitter are key to communicating with your customers, video marketing is grabbing the attention of many people. As more video content becomes available, consumers will begin to look for quality content and attractive video productions. Also, as consumers are spending increasing time on mobile devices, video should be made to be compatible. Technology is projected to evolve to where video marketing will replace traditional text marketing such as blogging or white papers. Finally, video marketing has now become interactive through live video. Live video is opening up the opportunity for brands to communicate with customers in real time. Here is a fun video project we produced that went viral
Wearable devices are not something new to us. We have been hearing about the Apple Watch and Fitbit, however wearable devices, albeit going by different names, have existed for decades. From Walkmans to Pagers, people have been using wearable technology for years. The difference in 2016 is that wearable devices are now backed by the Internet of Things (IoT) and have communication capabilities, along with screen technology, that allows for the distribution of messages and dissemination of content.
IoT is THE major next evolution in the relationship between brands and consumers. Through the use of machine to machine (MTM) technology (a.k.a. smart devices), brands are now able to deliver relevant and meaningful messages in real-time to consumers, while consumers are provided with on-demand access to the products and services that they want and need. As brands aggregate and analyze patterns in individual consumer behaviors, they are better able to offer products and services that meet the needs of consumers. Brands can use this intelligence to further engage loyal customers, and combined with market and empirical data, they are able to design strategic messages that promote changes in consumer behaviors. With access to individual consumer data and the technical means to directly communicate customized messages, IoT will enable brands to develop personal relationships with consumers and influence how they feel about their brands.
If you haven’t caught on to a consistent trend here, it’s that consumers’ average attention span is shortening. Therefore, when you need to really grab your targeted audiences’ attention, consider presenting the material on an Infographic. This visualization tool is an innovative way of displaying content that can attract the attention of your targeted audience and can be easily understood by them. Instead of telling them your story through words, present your message using visual tools with innovative design elements that will truly give your audience an awesome visual experience. Here is an example of one of the info graphics we have designed:
If a picture is worth a thousand words, then virtual reality must be worth a million! The key to visual storytelling is providing a user with the sense of being immersed in a virtual visual environment regardless of their physical location. 360-degree cameras provide the videographer with the opportunity to catch everything around them at the same time. The user can then view 360-degrees of a picture by moving their mobile device or computer mouse. Click on this link to see a sample of a 360-degree video that we filmed on a radio interview with Ms. New Hampshire.
Betting Reporting/Analytic Tools
We spend a significant amount of time focused on site metrics and web analytics reports in order to see how our sites are performing and engaging with customers. You may have even heard of the term “visitors” instead of users or customers. Software analytic tools can track how many people are visiting your website, exactly who is engaged on social media, and what keywords help your website to show up in searches. This information can be used to better understand what marketing strategies are working. There are many analytic and reporting tools out there, some that work and some that do not. It is important to make sure that you work with a company that understands reporting and analytics tools.
Video marketing is important to your marketing strategy
How important is creating online video when planning your marketing campaigns and brand strategy? Consider these three trends:
- By 2019, 80% of all internet traffic will be video
- A 2014 survey of 1,046 consumers aged 18-54 who have shopped online found that 53% (+/-3.3%) of Americans said that a YouTube video influenced their decision to purchase a product at least once in their life
- Considering that YouTube is viewed by more 18 to 49 year olds than any cable network, there is potential to influence hundreds of millions of people in the US and throughout the world into purchasing your product or service
Why are videos so influential?
- video information is processed quicker by the brain than text information
- video shows personality in a way that text cannot
- video boosts search engine optimization
- video demonstrations on a product or checkout page leads to higher product order values and conversions
Having video on your website boosts Search Engine Optimization and improves its ranking on Google Search. Furthermore, video can create an emotional bond with your audience as humans naturally connect with video and process visual data faster than reading text. For consumers who won’t read long descriptions, videos effectively increase the understanding of your product or service and influence consumers purchasing decisions. It is reported that 90% of users say that viewing a video about a product is helpful in their decision-making process5. At Pearl Marketing & Design, we see an increase in likes/shares on our customers social media pages and increased customer engagement and comments when we post a video to their website and social networks. For companies that do email marketing, our customers find double the click-through rates by adding a video to their email marketing strategy.
The “how to’s” of making a video
Every business dreams of its video going viral. Often times a video that is unconventional, funny or witty has a high chance of going viral. Certain emotions such as awe, surprise, joy, humor and courage help your video to go viral as well. A viral video will drive visitors to your website, increase likes on social networks, and expand your “followers”. Here are a few simple tips for creating video content:
- Know your target audience – as the intention of a video is to gain an interested audience, take some time to research the interests and behaviors of your target audience
- Craft your message – communicate your intended message clearly by staying on point, minimizing “um”s, and keeping your eyes on the camera at all times
- Have fun with it – remember, this video is showcasing your company’s personality to the world, so you want to exude confidence, high energy, and creativity
- Keep it relatively short – The average attention span of someone is approximately 8.25 seconds. That is why we see some commercials have gone from 1 minute long to 15 seconds or 30 seconds long. People tend to absorb content quickly during shorter commercials and lose interest when exposed to longer content.
- Posting – post your video on your website, preferred social media platforms (including YouTube), and place in email newsletters and blogs. Be sure to add “tags” in order to attract the appropriate audiences. And then “boost” your post.
- Hire a professional – although we have all seen amateur videos go viral, oftentimes their popularity comes as a surprise. Think of a video as your “virtual store or office” and make sure it is representing your business in the manner in which you want your audience to perceive it.
Contact Pearl Marketing & Design today (email@example.com or 603-732-9070) to schedule your next company video. Our video team will work with you to create video content that expresses the personality of you and your brand. We have the most current camera technologies (a licensed drone, 360-degree camera, etc.) and software to record, edit, and create just about anything you would like. We will even edit self-made videos. Let us help you build customer relationships, tell your company’s story, and showcase your brand through a professional video.
You can see some of our recent videos by visiting our website at https://www.pearlmarketingdesign.com/portfolio.html
 Cisco Visual Networking Index: Forecast and Methodology, 2014–2019. Retrieved March 6, 2016, from http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next- generation-network/white_paper_c11-481360.pdf
 53% Say a YouTube Video Influenced a Purchase at Least Once? (2013). Retrieved March 6, 2016, from http://www.reelseo.com/youtube-video-influenced-purchase/
 (n.d.). Retrieved March 6, 2016, from https://www.youtube.com/yt/press/statistics.html
 How Video Marketing Influences Your Customers’ Decisions [Infographic] – Vidyard. (n.d.). Retrieved March 6, 2016, from https://www.vidyard.com/blog/how-video-marketing-influences-your-customers-decisions-infographic/
 50 Must-Know States About Video Marketing 2016, January 12, 2016. Retrieved March 6, 2016 from http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/
The 23rd Annual Downtown Nashua Holiday Stroll. A special thanks to Alex Preston for an great performance!http://ow.ly/E9DY306ziDM
Here is a video by Pearl Marketing & Design of the 23rd Annual Downtown Nashua Holiday Stroll on November 26, 2016. A special thanks to Paul Shea of The Great American Downtown for organizing the event and to the vendors, organizations and businesses….and the amazing Alex Preston…who all helped make this year’s Stroll the best ever!
#shopsmall business Saturday on November 26, 2016. Nashua is more than just a town, this is our home. And small business Saturday is more than just a day, it is our day to shop small at the places we love with the people we love.
‘Tis the season for acts of kindness!
10% off video AND 10% donated to a charity of your choice through December 31st. From October 1 through December 31, 2016, Pearl Marketing & Design LLC is offering a 10% discount on all video production and editing projects. In addition, we will donate 10% of the total video project contract to the charity of your choice. This is an opportunity to present your company’s unique brand and message through a professionally produced video while also giving back to the community. Call (603) 732-9070 or email Amanda Schneck at firstname.lastname@example.org