The Internet of Things!

We are living in a tech-savvy decade, where smartphones are now a part of society, talking to “Alexa” in finding a solution, drones capturing photos from an aerial view,  and much more!

Currently, marketers are able to receive a demographic and a psychographic based on cell-towers, global satellites, and empirical data. Now, innovators are working to collect marketing behavior by the things you touch, including FitBits, Google Glasses, even your stove, and refrigerators!

This newsletter will dive into how marketers will be able to measure demographics and marketing behavior through new tools and how “The Internet of Things” is the next revolution in the relationship between brands and consumers.

 


 

What is “The Internet of Things?”

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The Internet of Things is is the inter-networking of physical devices, vehicles (also referred to as “connected devices” and “smart devices”), buildings, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data.
For example, innovators have created new ways to make grocery shopping easier for consumers. Electronic grocery lists are installed in newer refrigerators. When you enter an item on your list, it then transfers to the internet and analyzes what specific brand you are buying, how long you should keep your food/drink items, and where to find the best-priced brand of your choice.
More and more companies are hopping onto the Internet of Things, where market research can be utilized at a consumers finger tips.

Marketing & The Internet of Things!
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Marketing professionals are able to study relationships between a brand and a consumer. Currently, we can study these behaviors by studying keywords customers are using through search engines, what web pages they are visiting, and which emails they are clicking.

Each year, technology develops further into how buyers personalize with a brand. Consumers will want to personalize their experience where interactions and easy and meaningful to them.

There are an estimated 1.9 billion connected devices today and will grow to 9 billion by next year. Experts believe that there will be more connected devices than users by 2020.

With the Internet of Things growing, companies will be able to collect consumer data and determine the appropriate communication channels that are most effective with each customer.

 


 

How Businesses Utilize the IoT’s

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Some businesses today are starting the revolution of the Internet of Things. Amazon is taking flight with “Alexa” and Google “Home” is jumping onboard as well.

How does the IoT utilize and impact a business?

Here’s how –

  • Data – Businesses will have access to more data than before. Consumers can now interact in new ways with the IoT’s. Smart devices will track and record patterns of consumer behavior. Organizations can learn more from buyers, making intelligent product recommendations and customizing searches in new, innovative ways.
  • Inventory Tracking and Management – If you are a business that relies on warehousing, manufacturing, or storage, you probably use remote scanners to keep track of your inventory. In the future of the IoT’s, smart devices should be able to keep tabs on inventory changes completely automatically.
  • Speed & Accessibility – Since consumers will access new forms of research and purchasing, the buying cycle will diminish in length. Buyers will be able to find and order exactly the product they are looking for and the demand for delivery will be faster.
  • Efficiency and Productivity – Businesses will get more done in less time. The latest and greatest IoT developments will likely allow managers and workers to accomplish large-scale tasks faster and with greater precision, including data analysis and management.
  • New Consumer Needs – Buyers want things they didn’t know they wanted before, and they’ll expect more out of every new purchase they make. Consumers will also demand more integration, more efficient tools, and accessories that make their new smart home-enabled lives smoother and more efficient.
  • New Staffing Needs – You’ll need experts in IoT technology if you’re going to be successful in integrating these devices into your current procedures, and data analysts if you want to make the best use of the data. These are highly skilled positions but will serve to ensure you get the most out of your new investments.

 

Source – DeMers, J. (2017, January 11). 7 Ways The Internet Of Things Will Change Businesses In 2017. Retrieved from https://www.forbes.com/sites/jaysondemers/2017/01/11/7-ways-the-internet-of-things-will-change-businesses-in-2017/2/#391ee37f1ab0

 

Wearable Devices and Smart Appliances

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The Internet of Things is quickly adapting to today’s modern technology.

Let’s look at the learning thermostat, Nest. By connecting a thermostat with any laptop, tablet or phone, the Nest learning thermostat can help program straight from the WiFi-enabled device. And to protect information on the cloud, Nest uses a 128-key encryption system, blending security with customer experience.

Another IoT example would be the Fitbit. These wearable devices track your physical activities, including steps walked, sleep quality, stairs climbed, and more.

With these type of devices, marketing professionals can analyze how consumers behave. When a buyer is acting upon the device, it is integrated into data and then processed for analysis.

The IoT’s era is just beginning to expand. Stoves, Televisions, Kindles, and Car’s will soon be collecting consumer data by how they interact with a certain product through the internet.


 

Visit Pearl Marketing & Design for all your marketing needs! 

Press Release – “Pearl Marketing & Design produces PSA for Nashua Safe Stations Program.”

FOR IMMEDIATE RELEASE

[Nashua, NH] – Pearl Marketing & Design, with the partnership of United Way of Greater Nashua, recently produced a PSA promoting the new “Nashua Safe Stations” program.

“Nashua Safe Stations” is a program for people who are suffering from substance abuse and need assistance to seek treatment. A person can visit any Nashua Fire Station and will be medically evaluated. Once the evaluation is complete, they will meet with a licensed professional to assess proper treatment options. This will include medical detox, medication assisted treatment, intensive outpatient groups, and residential services.

We are very grateful to the coalition which has put Safe Stations in place and is already seeing positive results in our community,” says Mike Apfelberg, President of the United Way of Greater Nashua.”We are also very thankful to Amanda Schneck and her team at Pearl Marketing and Design for stepping up to produce this tremendous PSA.”

The program is also in partnership with the City of Nashua, American Medical Response, and the Partnership for Successful Living.

Nashua NH Firehouse Safe Stations from Pearl Marketing & Design, LLC on Vimeo.

Nashua Telegraph -New PSA spotlights “Nashua Safe Stations”

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Contact –

Amanda Schneck, Owner of Pearl Marketing & Design, LLC

Info@pearlmarketingdesign.com

603-732-9070

Video Marketing Is Important To Your Marketing Strategy

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Video marketing is important to your marketing strategy

How important is creating online video when planning your marketing campaigns and brand strategy? Consider these three trends:

  1. By 2019, 80% of all internet traffic will be video[1]
  2. A 2014 survey of 1,046 consumers aged 18-54 who have shopped online found that 53% (+/-3.3%) of Americans said that a YouTube video influenced their decision to purchase a product at least once in their life[2]
  3. Considering that YouTube is viewed by more 18 to 49 year olds than any cable network[3], there is potential to influence hundreds of millions of people in the US and throughout the world into purchasing your product or service[4]

Why are videos so influential?

  • video information is processed quicker by the brain than text information
  • video shows personality in a way that text cannot
  • video boosts search engine optimization
  • video demonstrations on a product or checkout page leads to higher product order values and conversions

Having video on your website boosts Search Engine Optimization and improves its ranking on Google Search. Furthermore, video can create an emotional bond with your audience as humans naturally connect with video and process visual data faster than reading text[5]. For consumers who won’t read long descriptions, videos effectively increase the understanding of your product or service and influence consumers purchasing decisions. It is reported that 90% of users say that viewing a video about a product is helpful in their decision-making process5. At Pearl Marketing & Design, we see an increase in likes/shares on our customers social media pages and increased customer engagement and comments when we post a video to their website and social networks. For companies that do email marketing, our customers find double the click-through rates by adding a video to their email marketing strategy.

The “how to’s” of making a video

Every business dreams of its video going viral. Often times a video that is unconventional, funny or witty has a high chance of going viral. Certain emotions such as awe, surprise, joy, humor and courage help your video to go viral as well. A viral video will drive visitors to your website, increase likes on social networks, and expand your “followers”. Here are a few simple tips for creating video content:

  • Know your target audience – as the intention of a video is to gain an interested audience, take some time to research the interests and behaviors of your target audience
  • Craft your message – communicate your intended message clearly by staying on point, minimizing “um”s, and keeping your eyes on the camera at all times
  • Have fun with it – remember, this video is showcasing your company’s personality to the world, so you want to exude confidence, high energy, and creativity
  • Keep it relatively short – The average attention span of someone is approximately 8.25 seconds. That is why we see some commercials have gone from 1 minute long to 15 seconds or 30 seconds long. People tend to absorb content quickly during shorter commercials and lose interest when exposed to longer content.
  • Posting – post your video on your website, preferred social media platforms (including YouTube), and place in email newsletters and blogs. Be sure to add “tags” in order to attract the appropriate audiences. And then “boost” your post.
  • Hire a professional – although we have all seen amateur videos go viral, oftentimes their popularity comes as a surprise. Think of a video as your “virtual store or office” and make sure it is representing your business in the manner in which you want your audience to perceive it.

Contact Pearl Marketing & Design today (info@pearlmarketingdesign.com or 603-732-9070) to schedule your next company video.  Our video team will work with you to create video content that expresses the personality of you and your brand. We have the most current camera technologies (a licensed drone, 360-degree camera, etc.) and software to record, edit, and create just about anything you would like. We will even edit self-made videos. Let us help you build customer relationships, tell your company’s story, and showcase your brand through a professional video.

You can see some of our recent videos by visiting our website at https://www.pearlmarketingdesign.com/portfolio.html

[1] Cisco Visual Networking Index: Forecast and Methodology, 2014–2019. Retrieved March 6, 2016, from http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next- generation-network/white_paper_c11-481360.pdf
[2] 53% Say a YouTube Video Influenced a Purchase at Least Once? (2013). Retrieved March 6, 2016, from http://www.reelseo.com/youtube-video-influenced-purchase/
[3] (n.d.). Retrieved March 6, 2016, from https://www.youtube.com/yt/press/statistics.html
[4] How Video Marketing Influences Your Customers’ Decisions [Infographic] – Vidyard. (n.d.). Retrieved March 6, 2016, from https://www.vidyard.com/blog/how-video-marketing-influences-your-customers-decisions-infographic/
[5] 50 Must-Know States About Video Marketing 2016, January 12, 2016. Retrieved March 6, 2016 from http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Welcome To Our City – The Experience from Amanda Schneck, Owner of Pearl Marketing & Design

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I want to take this opportunity to share my experience in working on the Welcome to Our City Music Video.   This video project opened my eyes to many wonderful people, organizations and the positivity that exist in our community. This blog post is long, but it is important that I share the entire story behind our video project.

 

Welcoming Week:

Friday September 16th marked the kickoff to National #WelcomingWeek, a nationwide initiative to embrace the cultural diversity in our communities and send a welcoming message to all. With all of the tensions occurring in our country right now and the negativity we hear on the news, we wanted to present a unified message that our community is a welcoming city, where we respect one another’s unique perspectives and talents and work together to provide opportunity, enjoyment, safety, and support.

 

Why Create A Video?

This idea of a video project began after the constant negativity, rioting, protesting and divide I was hearing about in the news.   The news does a great job of communicating what is going on… and it always seems to be something negative. I knew that I wanted to make a difference in our community and show that not all cities/towns are divided. In fact, in Nashua we are a community that celebrates diversity and respects one another. No matter your profession, your religious view or your ethnicity, we are one community.

My husband Kyle participated in the Leadership of Greater Nashua program through the Chamber of Commerce.  He came home one day after listening to a presentation and shared how Nashua is one of the most diverse population’s for its size in the U.S., yet there are inequities that exist and people that feel excluded from the community as a whole. That night we talked about how we still live in a world where one’s skin color, religion, age, gender, or physical appearance, is judged and often times discriminated against. As white caucasians we are afforded special privileges because we rarely face discrimination. Kyle shared the challenge he was given and asked me if I wanted to take on a challenge with him: in order to make a difference in our community, we have to better understand others’ perspectives and experiences. In order to do this, we have to be willing to constantly step out of comfort zone and do things and meet people that are outside of our social circles.

Challenge accepted! From his experience and our passion for our great community of Nashua, a video project was born

 

My Experience:

One of my first experiences in filming this video was getting to know a wonderful transgender family.  This family shared with me their struggles to fit in and be a part of the community.  They took part in our video project and had such a fun time.  We invited them back to our house after the video shoot to celebrate and have some food.  As we sat there on that hot (and I mean 100 degree HOT day), I learned more about this family.  I learned that people often looked at them strangely and make comments behind their backs.  I learned that they cared for and appreciated the same things that I did.  All that this family wanted was to be appreciated and loved like any other person.  Getting to know them and learning about their experiences in our community was probably the best part of that day.  Before this conversation, I had never truly heard someone tell me that they had a hard time fitting in.  One of the women came up to me afterwards to thank me.  Thinking that she was thanking me for the food, I said of course you are welcome.  She proceeded to say

“No. Thank you. Thank you for including us.  Thank you for looking at us and treating us with respect, love and appreciation.  You showed us why we love being a part of Nashua and never looked at us any differently.”

I felt very touched by her comment and moved that this meant so much to her.  The last thing she said to me as she left was

“We may never see each other again, or maybe we will.  But I want you to know that you made a friend for life by going out of your way to be so nice to us.”

Her comments truly resonated with me.  It was her comments that made me realize that there are people who do not always feel like they fit in.  There are people that struggle to see where they can fit in.

Over the next few weeks, my team and I would attend numerous community and cultural events, in order to not only capture scenes for our video, but more importantly to meet and learn more about our city’s residents. I attended a mosque for the first time and learned so much about the Islamic faith and Muslim culture. I danced and ate food at the Latino American, Brazil, and Indian festivals. I visited several non-profit events, such as the YMCA’s Silver Sneakers class and the Boys & Girls Club National Night Out, where I spoke with several of our amazing service members from the police, fire, and emergency. I would say, for the first time in my life, I fully immersed myself in my community and it enriched my life!

 

Lets All Make A Difference!!

This is what I challenge all of us to do. Love. Show respect. Take the time to get to know someone you don’t know. We are all human and deep down care about the same things. A quick smile. A high five. Even a handshake. Those little gestures might not seem like much to you, but they can mean the world to someone else.

 

About the Video:

This video project was a collaboration of many different organizations and people, celebrating the welcoming community of Nashua, NH.  Most notably the United Way, Great American Downtown, Positive Street Art, and the City of Nashua. Every person in this video, including my staff who filmed and edited the video, donated 100% of their time because they wanted to make a difference in our community.  After we released our video on the 16th, we learned on Monday, September 19th that Money Magazine ranked Nashua, NH #16 on the best places to live in 2016!!  I am also happy to say that in just a few days, we have watched our video go viral and be shared over 500+ times and counting!

 

Thank you:

We want to take this opportunity to share this message to our community. We have received so many positive messages from all of you over the last few days. Thank you from the bottom of our hearts.  As many of you know, we did not film this video for the recognition.  We did this because we love our community, we believe in the people, and we want to send a positive message to all.   Thank you to everyone who donated his or her time, dancing skills, and resources to make this video project incredibly successful. If you have not seen the video, here is the link: Welcome To Our City Music Video

 

Sincerely,

Amanda Schneck and the entire team at Pearl Marketing & Design

http://www.pearlmarketingdesign.com