How do you maximize revenue opportunities? In the digital age, customer and business relationships are cultivated online, requiring businesses to provide relevant content, consistently, and directly into the hands of existing and prospective customers in order to keep them loyal and engaged.
Most small business owners are marketing DIYers (“do-it-yourself” marketers) who prefer to wear many hats in order to run their business as lean on costs as possible. Some other business owners invest significant human and financial capital into their brand strategy by employing an “in-house” marketing professional or department. And some businesses opt to out-source their marketing efforts entirely to marketing specialists.
Pearl Marketing & Design provides marketing advisory services that enhance all three marketing methods.
Make the most effective use of your time online. In talking about their marketing efforts, we hear many business owners complain “if there were only more hours in the day…” These business owners are kicking themselves because they know that they are missing opportunities, but yet they just don’t have the time or know-how!
Generating quality marketing content and consistently engaging business relationships online requires three things: 1) time, 2) knowing your audience, and 3) knowing how to reach your audience.
Pearl Marketing provides one-on-one coaching to marketing DIYers. Each coaching session is tailored to expand the individual’s marketing know-how and to co-develop business marketing strategies. We continually assess the individual’s marketing skills and methods and introduce new tools and techniques to maximize one’s marketing efforts.
Get higher quality performance from your marketing team. As the saying goes, “you know what you know, and you don’t know what you don’t know.“ Marketing is what we know at Pearl and we want to teach the latest and greatest marketing tools and techniques to our customers. We provide team-training sessions designed to develop the marketing know-how of your employees and to inspire creative ideas and strategies to enhance your brand.
Hire the right people for the job the first time. Often we hear business owners say that they do not know what to look for in the right marketing candidate for their position. Pearl Marketing can assist you in the recruitment and selection processes for organizations that don’t have the time, expertise or resources necessary to manage the employment processes. We can either work with you to hire them directly, or bring them on as a sub-contractor to Pearl.
About Pearl Marketing Academy
The Pearl Marketing Academy program was designed by Founder and President, Amanda Schneck. With 15+ years of teaching college courses in economics and marketing, Amanda remains current on business and marketing trends and understands how to advise effectively.
We are in the process of designing Pearl Marketing Academy! Our academy will provide marketing-specific training and development. The academy will provide you with the marketing data and tools to help your company be successful.
Contact us today to inquire more about our Marketing Coach service or to check Professor Schneck’s availability.